{"id":1129,"date":"2021-10-29T20:30:54","date_gmt":"2021-10-29T20:30:54","guid":{"rendered":"https:\/\/shippingchimp.com\/blog\/?p=1129"},"modified":"2024-12-12T15:58:12","modified_gmt":"2024-12-12T15:58:12","slug":"post-purchase-email-template-bfcm","status":"publish","type":"post","link":"https:\/\/www.shippingchimp.com\/blog\/post-purchase-email-template-bfcm\/","title":{"rendered":"BFCM: Effective Post Purchase Email Templates in 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ready to handle the bombastic BFCM (Black Friday and Cyber Monday) crowd?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hopefully, you are!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These two days are crazy for any store out there. The boost in sales soars sky-high. But why do the benefits of BFCM have to last just for four days?!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make the most of the BFCM sale, don\u2019t just plan for the weekend. Planning for the future is a must. A lot is involved in the BFCM strategy than being ready just for a doorbuster sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This blog post will take you through a few of the best BFCM post-purchase email subject lines. Plus, there\u2019s a bonus of 5 awe-inspiring BFCM post-purchase email templates.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, let\u2019s see what\u2019s in store!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 Effective Post-Purchase Email Subject Lines<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Isn\u2019t it quite incredible that&nbsp;<a href=\"https:\/\/www.zembula.com\/blog\/the-stats-you-need-to-know-about-post-purchase-emails\/\">follow-up emails have a 40.5% open rate, 6.4% click rate, and 0.7% conversion rate<\/a>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Post-purchase follow-up emails with amazing subject lines can work wonders.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They catch customer attention, maintain a good communication flow, encourage a website revisit, and build strong connections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a list of 10 post-purchase email subject lines that could work for enhancing your customer\u2019s post-purchase experience.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Yay! We have shipped your order!<\/li><li>Your Doorbell can Ring Anytime Soon!<\/li><li>A Huge Thanks for Shopping with Us Today!<\/li><li>Can we have a moment to know about your shopping experience?<\/li><li>Here\u2019s your gift to you from us: 25% off on your next order<\/li><li>Ready to re-stock\/ reorder?<\/li><li>Rate your purchase on a scale of 5!<\/li><li>Wow! You do have great taste.<\/li><li>Thanks for Your Purchase. We\u2019re Glad to Have You.<\/li><li>The Happiness of Your Order Confirmation is here!<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So, get inspired and choose some of the best subject lines for your next post-purchase email.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 steal-worthy BFCM Post Purchase Email Templates&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every purchase of your BFCM weekend must end with awesome post-purchase emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of the BFCM sale as your golden chance to build relationships with customers. So, what could be better than post-purchase emails?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Post-purchase emails can include order confirmation, follow-up, post-purchase survey, and much more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, we have compiled a list of 5 post-purchase email templates that you can utilize in the next BFCM sale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Order Confirmation emails<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Right after your customer makes a purchase, what\u2019s the first post-purchase email you should send?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is an order confirmation email (No points for guessing!)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After a transaction is complete, ensure that the order confirmation reaches the customer\u2019s inbox right away. This will ensure your customer\u2019s peace of mind and reduce your order-related phone calls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to the Shopify post-purchase email that you can automate order confirmation emails easily.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include all order details \u2013 order number, shipping\/billing address, billing summary, expected delivery, and purchase description in your order confirmation email.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have a look at this order confirmation email by Burst.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/0JTYZTM0hWMujL4S3P02YSD4JDCDLU21iK6j6MuIApx3-Z6lJN1R6eKYNBleOjSSNPsUbsP2PLlFYISJejog2tfZhv3XwZJm-BbouaxHxO9VKAXG8kwN-dGeIkEM5Pkg5ZqIpKBE\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/blog.smile.io\/the-5-post-purchase-emails-you-need-to-send-your-customers\/\" rel=\"nofollow\">Blog.smile.io<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What we liked the most is that the email is detailed and fuss-free. It\u2019s easy on the eyes with a \u2018view order\u2019 CTA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Post-purchase Customer Support<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The list of post-purchase email templates is never complete without a post-purchase customer support email.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customer support is something that can turn your business around if done right. When it comes to offering customer support, brands provide live chat, 24 hours call support, etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But doing something unique will have greater rewards. Agree?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s SEMrush taking that extra care to provide the perfect customer support experience.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/jsu8OJU094tp7F_pn1DuyzbkKL3wf_xve5ptmD8WP5SGsbRC0G3fYWcEWB1Tu_OE6WKD6IH_vti17dUKlyHh_HsBBbEXixj9uCCjDIjyYGpKv5fIWWrvIllKC5kmoXkaY-_V01LK\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/www.loopreturns.com\/blog\/ecommerce-post-purchase-experience-examples\" rel=\"nofollow\">Loopreturns.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What SEMrush does is that it offers a customized after-purchase product demo. As soon as you begin working with SEMrush, the SEO hero provides a demo to get started.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the demo, you can resolve your queries and know about the support resources to help you further. In a bit of a chat bubble, SEMrush guides you to its entire world.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bonus point is that SEMrush has a highly well-established knowledge base. They have adequate resources to help you move forward in case you get stuck.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Review Request Email<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Appreciation keeps you going, and criticisms tell you where to improve. That\u2019s what feedback is for.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After a customer has received their product, it\u2019s always a great gesture to check on them. You can send emails asking how their shopping experience was or did the purchase live up to their expectations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Honest feedback from customers can help you make necessary changes with the product or service.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At times, customers do not take the hassle of reaching out if they experience trivial issues during their shopping.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you reach out proactively, they are likely to speak about those issues. Hence, you can ensure preventing those issues from recurring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of a post-purchase experience email.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/KA5_1SEQyrs2YGCOor4xK2DWByHKMVAFXgp7GfEFatypOLW1t8EO2QfVP4QE5FtZY_1jF_FkWKfcM4iGhbM12xRYbjbXEplh3NhoKDuOh1MLdITZGGkN6KRG9TdUKYOLgdUsnmcu\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/blog.smile.io\/the-5-post-purchase-emails-you-need-to-send-your-customers\/\" rel=\"nofollow\">Blog.smile.io<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We came across this superb after-purchase email template by Bellroy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What we like is that Bellroy has focused on its communication more than the look of the email.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The content is engaging. It has been center-positioned to draw attention. The cherry on the cake is that customers can rate the brand then &amp; there. No external links. No CTAs. The feedback process has been made super easy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Post-purchase Loyalty<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Just offering customers a loyalty program might not work well to make them stick to your brand. There are several factors that you must consider;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2212 customer engagement<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2212 flow of communication<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2212 brand image etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What we mean is that your loyalty program must make the above factors pop.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take, for instance, the brand \u2013 Chubbies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like its name, the brand has a fun presence. This fun-loving image has made Chubbies build a strong community of engaged customers. These loyal groups of customers easily communicate with the brand via emails and social media.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Communication becomes like a breeze when you have an engaged community of customers aligned with your brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is exactly where your loyalty program can come in to complete the post-purchase engagement ritual.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/uJXEuKSay0DPw_5I0LQO-Kde0AC-tT3CXO7Z7fniE0dRCTswRyfcIFcsuS6k0YrgUCn-siLi8lriptD5KyrroJpsx2uoltjKLCWNO_zxYsZ1AVvUXHgsW-CXK5EtPOx80XpaqyZ2\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/www.loopreturns.com\/blog\/ecommerce-post-purchase-experience-examples\" rel=\"nofollow\">Loopreturns.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What we love is that Chubbies has walked the extra mile for customer loyalty.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From creating an account to making the first purchase &#8211; Chubbies has a reward for almost every action.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Re-stock Reminders<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If most of your products require a refill, why not remind customers about it once in a while?!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sending reorder reminder emails works well for brands selling products having a lifespan of anything less than a year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you sell a wellness supplement that generally lasts for a month. After a month, you can send customers who have bought the product emails asking if they would like a refill soon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same can apply to pet food, office supplies, baby food, makeup products, cleaning supplies, and much more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example reminder email by Graze Shop that has our heart!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/95bpiJcnPpD4jIVBQbmRGhCTi3qeLMamTzo0f77bSDrxfFA32aSycvVgg0jOhpF0XiVPVypePz4FTjInXvAOfjzS7HZKPLS8CSx3JNIArEUAF410dLxwrt7BK2ucduJu5MK8rev8\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/blog.smile.io\/the-5-post-purchase-emails-you-need-to-send-your-customers\/\" rel=\"nofollow\">Blog.smile.io<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u2018time to re-stock\u2019 by email Graze is simple, clean, yet eye-catching.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We love how Graze has attached product pictures with a two-liner text and CTAs, making the reminder email subtle but effective.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Improve post-purchase experience with <a href=\"https:\/\/www.shippingchimp.com\/delivery-alerts\">ShippingChimp<\/a>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Handling post-purchase experience can be tricky? Especially when you have a lot on your plate. Why not go for a platform like ShippingChimp? It will help you create an exceptional shopping experience without spending a long time building and planning a shipping strategy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how it can help you:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ShippingChimp can send personalized delivery notifications to each shopper and drive repeat purchase&nbsp;<\/li><li>It is a great tool to reduce WISMO queries and resolve customer support tickets faster&nbsp;<\/li><li>ShippingChimp simplifies live tracking for your customers with a branded tracking page&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Want to explore more? <a href=\"https:\/\/oms.shippingchimp.com\/register\">Start your free trial now<\/a>!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Ready to handle the bombastic BFCM (Black Friday and Cyber Monday) crowd? Hopefully, you are! These two days&hellip;\n","protected":false},"author":1,"featured_media":1130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1129","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blackfriday-cybermonday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BFCM: Effective Post Purchase Email Templates in 2025 - ShippingChimp<\/title>\n<meta name=\"description\" content=\"If you\u2019re planning for BFCM 2021, make sure that you focus on the post-purchase experience too. 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