Inside Great Sox’s Strategy to Cut Fulfillment Costs

If you love socks, you've heard of The Great Canadian Socks Company. This Toronto-based family business creates premium socks that deliver comfort and quality at affordable prices. But as they experienced rapid growth, they encountered a significant challenge that many eCommerce businesses face: escalating shipping costs were eating into their profits.

Here's how they transformed their shipping operations with ShippingChimp and achieved substantial savings.


The Challenge

Rising costs were limiting growth

The Great Canadian Socks Company was thriving. Customers loved their innovative designs, superior fit, and exceptional comfort. However, as sales volume increased, shipping expenses continued to climb. They were also managing multiple subscription-based applications for shipping and tracking, which created both financial strain and operational complexity.

Before ShippingChimp
  • High shipping costs
  • Multiple expensive software subscriptions
  • Long package drop-off processes
After ShippingChimp
  • Reduced shipping costs
  • Single platform for all shipping needs
  • Free pickup and drop-off services

Join popular Canadian businesses and
choose ShippingChimp to save on shipping costs

Founder Sid describes the mounting pressure from steep shipping costs:

We were starting to find that was actually quite expensive because we had to subscribe to another software which had a monthly cost. So I didn't like that. Also I would've had to drop off the packages. So that was becoming an issue and taking up a lot of my time.


Siddarth Khimasia, Founder, The Great Canadian Socks Company

The combination of high shipping costs and expensive software meant they couldn't invest in critical areas like inventory expansion or team growth. This scenario reflects a widespread challenge facing Canadian eCommerce businesses today.

The Solution

Streamlined operations, better results

ShippingChimp provided a comprehensive solution that addressed all their pain points simultaneously. We offered significantly lower shipping rates, plus complimentary pickup and drop-off services. With no minimum volume requirements and dedicated customer support, the transition was seamless.

ShippingChimp also provides real-time tracking capabilities for every order, regardless of size. This transparency allows customers to monitor their packages without contacting customer service, improving satisfaction while reducing operational burden.

The Results

Making profits and reinvesting into the business

The savings achieved through optimized shipping costs enabled strategic reinvestment in business growth.Sid explains the impact:

We're selling a lot more online. So that has been a significant savings. We typically just reinvest into our business. We've definitely hired more people and bought more supplies.


Siddarth Khimasia, Founder, The Great Canadian Socks Company

Additionally, each client receives a dedicated account representative who provides ongoing support for cost optimization and operational efficiency. This personalized approach proves invaluable for direct-to-consumer apparel and beauty brands seeking to enhance their shipping strategy.

Why ShippingChimp?

The retail landscape continues to shift toward online commerce, with traditional brick-and-mortar stores facing unprecedented challenges. Sid's perspective captures this transformation.


I think it seems like people are doing a lot more online shopping and a lot of the big retailers are closing even, at least in Canada. So I think that the new business model is direct to the consumer. ShippingChimp has been great for that. They are easy to work with. They're very reliable. The costs are great.

Siddarth KhimasiaFounder, The Great Canadian Socks Company

The Bottom Line

The Great Canadian Socks Company now saves up to 53% on shipping costs with ShippingChimp, joining numerous other Canadian direct-to-consumer brands who have achieved similar results. This substantial cost reduction directly impacts profitability and enables continued growth.

If you're an apparel company operating in canada, compare our competitive rates to see your potential savings or start your free trial, here.